Christmas editorials have always been about performance, excess and fantasy. From vintage magazine covers to modern holiday campaigns, fashion uses December to abandon restraint, exaggerate beauty and lean into nostalgia driven glamour that prioritizes mood desire and visual impact over relatability.

Paris Couture’s next generation arrives with Phan Huy. At just twenty six the Vietnamese designer enters the official haute couture calendar and quietly shifts who gets to shape couture now.

Fashion is built on legacy but sustained by risk. An honest look at emerging brands, popups and creative visions and why beginnings deserve as much respect as heritage.

Winter makeup returns with smudged liner, wet skin, baby pink blush and the comeback of the cool toned ombre lip. These are the key beauty trends shaping the cold season and the festive months of 2025. A full guide to winter makeup looks, viral products and techniques that bring creativity back to your routine.

Chanel stepped underground in New York and found a new heartbeat. Matthieu Blazy turned the Bowery subway platform into a living portrait of modern luxury where tweed silk and feathers met the grit of the city. The Métiers d’art show honored commuters and dreamers with a collection shaped by craft motion and identity. It marked a new direction for Chanel one that listens to the rhythm of real life while protecting its iconic aura.

A deep dive into how makeup artist Sophia Sinot is leading beauty’s shift away from clean minimalism and toward bold expressive glam through her work on Zara Larsson’s Midnight Sun Tour.

Nike and Jacquemus debut their first Après Ski collection with technical Gore Tex pieces, sculpted silhouettes and accessible pricing that bridges luxury and real performance gear. A refined take on alpine dressing at a surprisingly reasonable price point for winter sport lovers.

Charli XCX expands her beat driven pop revolution with The Moment, the new A24 film she conceived and produced. With a star packed cast and a raw portrayal of the modern music world the singer steps into cinema with the same fearless energy that reshaped global pop.

Balmain enters a new chapter as Antonin Tron takes over as Creative Director. Known for his quiet precision and sculptural elegance, Tron brings a fresh sensitivity to the house, replacing spectacle with substance and movement with meaning.

Ludovic de Saint Sernin makes his debut with ZARA, bringing a collection that feels intimate, magnetic, and effortlessly wearable. From supple leather and sheer layers to metallic details, the campaign captures the tension between confidence and vulnerability, translating his signature sensual minimalism for a global audience.

Pop icon Dua Lipa is stepping into the luxury skincare arena with DUA™, a collaboration with Augustinus Bader. Built around biotech innovation and minimalist design, the line aims to deliver clean, high-performance results for modern lifestyles. But its price and positioning raise a question: is DUA™ designed for fans or for the luxury elite?

YSL Production, The Tiger and The Hunt shows that fashion is in an age where campaigns feel like cinema and luxury houses operate like film studios, emotion has become the new language. Fashion has found its cinematic voice and it’s speaking in widescreen.

Meet the new generation of movie boys; Jacob Elordi, Timothée Chalamet, Chris Briney, Gavin Casalegno and Austin Butler are redefining what it means to be a leading man. They’re tall, magnetic, emotionally complex and quietly charming. The kind of actors who make fangirling cool again.

From Milan to Paris, Elisée Nzuzi built Eidiko Showroom as a space for new designers to grow, not just to be seen. In this ECHOGRID interview, she opens up about building alone, leading an all-women team, and reshaping fashion’s hierarchy from the inside.

At Ireland Fashion Week, designer Sasha Donnellan unveiled “Lupus et Agnus”, a debut collection that felt like a Celtic fairytale in motion. Blending Irish heritage with delicate lace, buttery silks and quiet defiance, it marked a new era of storytelling in Irish fashion: emotional, sustainable and deeply personal.

The new generation didn’t just walk Fashion Week 2025, they shifted its entire energy. From Alex Consani to Paloma Elsesser, meet the faces behind every campaign you double-tap and the girls everyone’s booking, watching, and saving to their moodboards.

Pierpaolo Piccioli’s first Balenciaga campaign arrives with the calm of early morning light. Gone is the noise and confrontation. In its place, quiet rooms, soft fabric, and a kind of beauty that feels human again. This is not Balenciaga reinvented but reborn with tenderness, emotion, and meaning.

The Ordinary is rewriting the beauty playbook with The Periodic Fable™, a campaign that turns marketing myths into a science lesson. Forget filters and fluff. This is skincare stripped down to truth, irony and rebellion.

Victoria’s Secret returned to New York with a show that felt more like a cultural reset than a comeback. The pink carpet in Brooklyn turned into a collision of nostalgia and new power; from Bella and Gigi Hadid to Paloma Elsesser and Alex Consani. It wasabout angels, evolution, ownership and a kind of sexy that felt real.

Bad Bunny is not just headlining the Super Bowl halftime show he is rewriting it. On February 8 the Puerto Rican icon will turn Levi’s Stadium into a battlefield of rhythm and resistance bringing Spanish lyrics bomba beats and cultural fire into the most American spectacle. This will not be safe. This will not be polite. It will be the halftime show that shifts the center forever.