Charli XCX and her Pop Revolution
Charli XCX. Photo: Jon Kopaloff/Getty Images
The pop girl who turned chaos into culture now steps onto the big screen
She arrived as a wildcard, then reinvented herself as the main character and stands now as the unexpected blueprint for a generation that wants to feel alive. Charli made it normal to chase noise instead of perfection. She made it cool to sound like you are glitching on purpose. The brat epoch did not just dominate charts, it recalibrated taste. It pushed girls to feel messy, loud and bored of anything too polished. Charli became the leader of a moment that set its own rules. Now she takes this movement into cinema.
Courtesy of A24
Courtesy of A24
A24’s announcement of The Moment signals a shift in how music girls enter film. The movie is conceived and produced by Charli XCX, directed by Aidan Zamiri and written by Zamiri and Bertie Brandes. Charli describes it as a 2024 period piece built on the cultural shockwave of Brat Summer and plays what she calls a hell version of herself, a fiction that still feels like the truest portrayal of the music world she has ever seen. It is a world built from Charli’s mind interpreted through Aidan Zamiri’s visual punch. It looks like a pop dream caught inside a surreal room. A backstage fever dream where Charli sits in the center of it all with the pressure of being the woman everyone wants to watch. It is a story about performance and pressure and the heavy glare of attention. It is also an ode to creative women who have always had to be many things at once; producer, actor, writer, muse, brand and beating heart. Charli shows that the modern female musician is no longer just a voice. She is the architect of the moment she lives in.
THE MOMENT In Theaters January 30
The Moment arrives at a perfect time. She took pop to its edge, now we will see what happens when you film the climb. The cast is stacked with names that mirror the pop chaos she helped ignite; from Rosanna Arquette and Hailey Benton Gates to Kylie Jenner, Rachel Sennott and Isaac Powell. The trailer offers only a taste but enough to signal that this is not another celebrity vanity project. It is the next chapter in Charli’s cultural takeover, a world where her Brat revolution spills from clubs and stadiums straight into cinema.