The slopes just got the fashion treatment they deserve

Nike teams up with Jacquemus for the first time to rethink what winter sport style can look like when technical design meets a razor clean aesthetic. This Après Ski launch lands in a space between performance and runway polish. It keeps the functionality of real outerwear but wraps it in the clarity of Jacquemus proportions. It feels like the moment high design finally looks at the mountain and decides it is ready for an upgrade.

Simon Porte Jacquemus has been fascinated with ski culture since childhood. He grew up collecting vintage snow pieces from the eighties and used that archive mindset to shape this collection. The result is a precise take on alpine dressing. Triple layer Gore Tex jackets with Paris level tailoring. Structured pants for storms and slope side hours. Removable jacquard straps. Signature J belt loops. A two in one jacket with a waterproof shell that unzips into an insulated bomber. Everything is built to perform yet still feels intentional like clothing that understands the gaze and knows how to hold it.

Womenswear arrives with an elegant, sport informed attitude. A soft water repellent jumpsuit that fits like a sculpted layer. Ultra high stirrup leggings that sharpen the leg line. A curved bralette that turns a base element into something graphic. Menswear stays focused on clean practicality. A long sleeve top that shifts easily between outer layer and insulation with thumb holes built for glove moments. A classic Jacquemus shirt reworked in water repellent fabric with a back J loop that ties it to the house’s codes.

Most winter sport brands like Billabong or Roxy have shaped the visual language of slopes for years with pieces that are functional, playful and accessible in their pricing. This Nike x Jacquemus collection enters that world without trying to dominate it. The price point aligns closely with those established snowwear labels which means the jackets, jumpsuits and technical layers land in a surprisingly reasonable bracket for a high design house. You get the refinement of Jacquemus and the engineering of Nike without the luxury markup that usually arrives the moment a fashion name touches performance gear. For people who actually ski or snowboard it feels refreshing to see a designer silhouette appear in a category that usually stays separate from the rest of fashion.

The story continues with a collaboration between Jacquemus and Lacroix on a pair of skis with bold orange and black stripes plus a matching mask. These pieces lean fully into the idea of design objects built for both movement and display. They sit at the edge of sport and style and feel like they belong in a gear room or a studio depending on who owns them.

The season is colder across Europe and the city wardrobe has started to look more like an urban version of mountain gear. Pieces that were once reserved for snow weekends are now part of the everyday commute. This Jacquemus x Nike chapter arrives at the perfect moment. It suggests that alpine silhouettes are not just for resorts. They work in cold Paris mornings and the drop in temperature makes the choice easy. Maybe soon the streets will carry the same energy as the slopes. With this collection everyone has a reason to step into the season. Winter just became a fashion scene of its own and Jacquemus wrote the dress code.