Editor’s Pick
Inside the ZARA × Ludovic de Saint Sernin World
Christmas Editorials Have Never Been Subtle
Christmas editorials have always been about performance, excess and fantasy. From vintage magazine covers to modern holiday campaigns, fashion uses December to abandon restraint, exaggerate beauty and lean into nostalgia driven glamour that prioritizes mood desire and visual impact over relatability.
Paris Couture’s Next Generation
Paris Couture’s next generation arrives with Phan Huy. At just twenty six the Vietnamese designer enters the official haute couture calendar and quietly shifts who gets to shape couture now.
Fashion Is What Dares to Begin
Fashion is built on legacy but sustained by risk. An honest look at emerging brands, popups and creative visions and why beginnings deserve as much respect as heritage.
The Winter Face is Frosted And Glossed
Winter makeup returns with smudged liner, wet skin, baby pink blush and the comeback of the cool toned ombre lip. These are the key beauty trends shaping the cold season and the festive months of 2025. A full guide to winter makeup looks, viral products and techniques that bring creativity back to your routine.
Coco’s Urban Dream
Chanel stepped underground in New York and found a new heartbeat. Matthieu Blazy turned the Bowery subway platform into a living portrait of modern luxury where tweed silk and feathers met the grit of the city. The Métiers d’art show honored commuters and dreamers with a collection shaped by craft motion and identity. It marked a new direction for Chanel one that listens to the rhythm of real life while protecting its iconic aura.
Zara Larsson’s Tour Glam Signals a Creative Turn in Pop Culture
A deep dive into how makeup artist Sophia Sinot is leading beauty’s shift away from clean minimalism and toward bold expressive glam through her work on Zara Larsson’s Midnight Sun Tour.
Nike x Jacquemus Après Ski Brings High Design to Winter Sport
Nike and Jacquemus debut their first Après Ski collection with technical Gore Tex pieces, sculpted silhouettes and accessible pricing that bridges luxury and real performance gear. A refined take on alpine dressing at a surprisingly reasonable price point for winter sport lovers.
Charli XCX and her Pop Revolution
Charli XCX expands her beat driven pop revolution with The Moment, the new A24 film she conceived and produced. With a star packed cast and a raw portrayal of the modern music world the singer steps into cinema with the same fearless energy that reshaped global pop.
Antonin Tron: The Architecture of Movement Finds Its Home at Balmain
Balmain enters a new chapter as Antonin Tron takes over as Creative Director. Known for his quiet precision and sculptural elegance, Tron brings a fresh sensitivity to the house, replacing spectacle with substance and movement with meaning.
A First Look at Ludovic de Saint Sernin for ZARA
Ludovic de Saint Sernin makes his debut with ZARA, bringing a collection that feels intimate, magnetic, and effortlessly wearable. From supple leather and sheer layers to metallic details, the campaign captures the tension between confidence and vulnerability, translating his signature sensual minimalism for a global audience.
Dua Lipa’s Skincare Launch
Pop icon Dua Lipa is stepping into the luxury skincare arena with DUA™, a collaboration with Augustinus Bader. Built around biotech innovation and minimalist design, the line aims to deliver clean, high-performance results for modern lifestyles. But its price and positioning raise a question: is DUA™ designed for fans or for the luxury elite?
Fashion Found Its Cinematic Voice
YSL Production, The Tiger and The Hunt shows that fashion is in an age where campaigns feel like cinema and luxury houses operate like film studios, emotion has become the new language. Fashion has found its cinematic voice and it’s speaking in widescreen.
The Boys Who Brought Back Movie Stardom
Meet the new generation of movie boys; Jacob Elordi, Timothée Chalamet, Chris Briney, Gavin Casalegno and Austin Butler are redefining what it means to be a leading man. They’re tall, magnetic, emotionally complex and quietly charming. The kind of actors who make fangirling cool again.
A Founder’s Formula: Fashion, Faith and the Future According to Eliseé Nzuzi
From Milan to Paris, Elisée Nzuzi built Eidiko Showroom as a space for new designers to grow, not just to be seen. In this ECHOGRID interview, she opens up about building alone, leading an all-women team, and reshaping fashion’s hierarchy from the inside.
This Is What Irish Girlhood Looks Like on a Runway
At Ireland Fashion Week, designer Sasha Donnellan unveiled “Lupus et Agnus”, a debut collection that felt like a Celtic fairytale in motion. Blending Irish heritage with delicate lace, buttery silks and quiet defiance, it marked a new era of storytelling in Irish fashion: emotional, sustainable and deeply personal.
The New Generation of Models Has Arrived and Shifted the Energy
The new generation didn’t just walk Fashion Week 2025, they shifted its entire energy. From Alex Consani to Paloma Elsesser, meet the faces behind every campaign you double-tap and the girls everyone’s booking, watching, and saving to their moodboards.
Balenciaga by Pierpaolo Piccioli: The Quiet Revolution
Pierpaolo Piccioli’s first Balenciaga campaign arrives with the calm of early morning light. Gone is the noise and confrontation. In its place, quiet rooms, soft fabric, and a kind of beauty that feels human again. This is not Balenciaga reinvented but reborn with tenderness, emotion, and meaning.
King Kylie Logged Back In
Kylie Jenner just brought King Kylie back with turquoise hair and the same fearless energy that defined a generation. With a new collection, a new song and her sisters by her side, Kylie reminded everyone why the internet once revolved around her and why it still kind of does.
The Ordinary just called out every Beauty Lie in the Book
The Ordinary is rewriting the beauty playbook with The Periodic Fable™, a campaign that turns marketing myths into a science lesson. Forget filters and fluff. This is skincare stripped down to truth, irony and rebellion.
The Unseen Glow: Huy Luong’s Backstage Vision at Victoria’s Secret 2025
Behind the spotlight of the 2025 Victoria’s Secret Fashion Show, Huy Luong captured the moments that defined its spirit. His backstage photographs reveal the calm, the focus, and the quiet power before the runway began. Through his lens, beauty became movement, and stillness became story.
Huy Luong’s Backstage Vision at Victoria’s Secret 2025
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