A First Look at Ludovic de Saint Sernin for ZARA
Alex Consani. Photo: Gordon von Steiner/Courtesy of ZARA
There is a quiet thrill in seeing Ludovic de Saint Sernin step into ZARA’s world. The collaboration feels natural, almost inevitable, like two energies meeting at the right time. Ludovic’s way of designing, sensual, emotional, precise, finds a new kind of stage here, one that reaches far beyond the walls of fashion week.
He has always built from feeling. His clothes speak through texture and light, through the space between what is seen and what is sensed. Leather, metal, skin, transparency, each piece carries that same tension between strength and fragility that has defined his work from the start.
For him, this collaboration is more than a project. It is a return to something familiar. “When I was in high school, ZARA was already the coolest thing in the world,” he told El País. “Collaborating with them is a dream come true.” You can feel that sincerity in the collection, nothing feels forced or overdesigned.
Ludovic de Saint Sernin. Photo: Mikkel Gregers Jensen
Launching on November 17, the pieces reimagine Ludovic’s signature codes through ZARA’s lens of accessibility. There are supple leather coats, tailored trousers that move like liquid, sheer layers that reveal more than they hide, and the glint of metal studs replacing his usual eyelets. Each detail feels deliberate but never loud. It is a wardrobe that fits the rhythm of the day, something you wear to walk, to live, to feel.
The campaign, shot in New York, captures that balance perfectly. Models Amelia Gray Hamlin and Alex Consani move through light and shadow, somewhere between intimacy and distance. The city feels alive in the images, quiet but charged, cinematic but human. It is not about spectacle. It is about presence.
Alex Consani. Photo: Gordon von Steiner/Courtesy of ZARA
Amelia Gray. Photo: Gordon von Steiner/ Courtesy of ZARA
For Ludovic, this moment is about expanding his voice without losing its core. For ZARA, it is a signal of where the brand is heading, toward collaboration that carries meaning, not just momentum.
Fashion can sometimes forget what it is meant to do, to connect, to invite, to make people feel seen. This collection remembers. It is a conversation between confidence and vulnerability, between the runway and the street, between the dream and the body that wears it.
November 17 is not just another launch. It is a reminder that beauty can be simple, that desire can be shared, and that fashion, when it listens, can still make us feel something real.
