EG Report
EG Report
EG Report delivers the pulse of the fashion world. From industry shifts and brand moves to creative breakthroughs and cultural trends, we bring you sharp, timely updates that keep you ahead of what’s next in fashion.
Bad Bunny Takes the Super Bowl Stage and Turns It Into a Battlefield of Sound
Bad Bunny is not just headlining the Super Bowl halftime show he is rewriting it. On February 8 the Puerto Rican icon will turn Levi’s Stadium into a battlefield of rhythm and resistance bringing Spanish lyrics bomba beats and cultural fire into the most American spectacle. This will not be safe. This will not be polite. It will be the halftime show that shifts the center forever.
Are men okay? GQ dismantles the macho masculinity while keeping it glossy
GQ’s October issue with Glen Powell dismantles toxic masculinity with humor, irony, and style. From glossy cover shots to cultural commentary, the magazine redefines what it means to be a modern leading man in 2025.
Future Fashion Talents in Focus: LVMH Prize 2025
The LVMH Prize 2025 celebrated the rising generation of designers in Paris, with Soshi Otsuki, Steve O Smith and Torisheju taking top honors. More than an award, the ceremony reaffirmed fashion’s future as bold, diverse and deeply rooted in individuality.
Miutine: Are We About to Smell Like the Miu Miu Girl?
Miu Miu’s debut fragrance Miutine blends playful strawberry notes with florals and amber, bottled in a design as chic as the brand itself. Fronted by Emma Corrin, it captures the rebellious spirit of the Miu Miu girl and could be fashion’s next iconic scent.
Perfume as the Invisible Outfit
A perfume is more than a beauty accessory. It is an invisible outfit, part of your aura, shaping how you are perceived and how you feel. Fragrance is memory, emotion, and identity captured in a bottle.
The Styling Formula Behind Bad Bunny on Stage
Bad Bunny’s Puerto Rico residency redefines stage fashion, blending couture, streetwear, and Puerto Rican heritage. Styled by Storm Pablo, his looks become cultural statements, while the shows fuel a surge in local fashion and design.
Discover Kenzo Fall Winter 25 in the Streets of New York
EG Discovery
Join the Collective.
Subscribe and become part of a global community at the forefront of fashion, culture, lifestyle, and art.