Kenzo Fall/Winter 2025 Campaign: A Crosstown Tale by Bruce Gilden
Kenzo's Fall/Winter 2025 campaign unfolds a narrative of urban contrasts, captured through the lens of street photographer Bruce Gilden. Under the creative direction of Nigo and BeGOOD Studios, the campaign presents a journey across New York City, juxtaposing the polished uptown aesthetic with the raw energy of downtown streets.
Urban Rhythms and Visual Storytelling
The campaign introduces two central characters: a preppy uptown man and a free-spirited Lower East Side woman. Their paths cross in the vibrant tapestry of New York, embodying the city's dynamic spirit. Gilden's high-contrast, flash-lit photography brings this narrative to life, infusing the images with a sense of immediacy and street-level authenticity.
Courtesy of KENZO
Fashion Meets Street Culture
Kenzo's Fall/Winter 2025 collection, showcased in the campaign, blends tailored tuxedos, kimono jackets, and the iconic Kenzo Kumo bags with elements of streetwear. The juxtaposition of refined craftsmanship with urban influences reflects the brand's commitment to bridging diverse cultural aesthetics.
A Cinematic Companion
Accompanying the stills, a cinematic video directed by Los Angeles collective Little Legs captures the kinetic energy of the city. The fast-paced sequences mirror the campaign's themes, offering a dynamic visual experience that complements Gilden's still photography.
