EG Report
EG Report
EG Report delivers the pulse of the fashion world. From industry shifts and brand moves to creative breakthroughs and cultural trends, we bring you sharp, timely updates that keep you ahead of what’s next in fashion.

Tokyo James SS26: Fragments of a New Identity
Tokyo James shattered expectations at Milan Fashion Week SS26 with a collection that treated tailoring as autobiography and identity as fractured glass. Shapes collapsed, fabrics argued with themselves, and heritage codes whispered through the cracks. It was not a runway show but a ritual space where fashion revealed its broken edges and turned them into beauty.

Milan Fashion Week SS26: The Last Three Days
The last three days of Milan Fashion Week SS26 were charged with endings and beginnings. Armani’s farewell turned into elegy, Versace under Dario Vitale struck a new chord, Bottega under Louise Trotter reinvented its weave, while Ferragamo and Blumarine rewrote history with whispers and rebellion. Milan closed with fashion as memory and manifesto all at once.

The Quiet Acceleration of Ferrari SS26
Ferrari stepped onto the Milan runway with a collection that whispered instead of roared. Rocco Iannone stripped away spectacle in favor of precision, moving from pure white architectures to scorched denims and silken eveningwear. It was Ferrari not as heritage or hype but as discipline and restraint, a brand discovering power in stillness.

Louise Trotter Brings a New Spirit to Bottega Veneta with SS26
Louise Trotter’s debut at Bottega Veneta unfolded in Milan with quiet strength and clarity. The Spring Summer 2026 collection reimagines house codes like the intrecciato weave and the knot, balancing structure with fluidity while honoring the craft of the Veneto ateliers. It is a beginning that feels less like disruption and more like evolution.

Milan Fashion Week SS26: A Mirror, Not Just a Stage
Milan Fashion Week SS26 is less a parade of trends and more a mirror held up to shifting identities and restless ideas. From Demna’s cinematic Gucci debut to Moschino’s playful protest and Armani’s elegiac farewell, the city feels like a laboratory where fashion is not only about dressing bodies but questioning them.

Milan Fashion Week Spring Summer 2026 Opens with Spectacle and Surprise
Milan Fashion Week Spring Summer 2026 opened with a dramatic twist as Gucci debuted Demna’s La Famiglia collection through a star-studded film premiere, while Diesel transformed the streets of Milan into a citywide egg hunt. Day one set the stage for a season of spectacle, risk and reinvention.
The Best of Milan Fashion Week SS26 Menswear
Milan Fashion Week SS26 celebrated menswear at its most innovative and expressive. From Dunhill’s refined tailoring to Saul Nash’s dynamic silhouettes, these runway shows highlighted the season’s boldest statements and most exciting trends.
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