Alaïa Summer Fall 2025 Campaign
Alaïa unveils its Summer Fall 2025 campaign under the creative vision of Pieter Mulier, with photography by Tyrone Lebon and a cinematic video directed by Frank Leboner. The campaign continues the house’s exploration of elegance, strength and timeless femininity, presenting a modern interpretation of Alaïa’s signature balance between form and poetic storytelling.
An image from Alaïa's summer-fall campaign, shot on the north coast of France by Tyrone Lebon. Courtesy of Alaïa
Shot entirely outdoors along the northern coast of France, the campaign stars Lolí Bahiaa and Nastassia LG, whose presence brings a dynamic yet refined energy to the imagery. The photographs and video together craft a cinematic narrative, celebrating the resilience, sensuality and enduring allure of the modern woman.
With this campaign, Alaïa affirms its commitment to craftsmanship, narrative-driven visuals and the seamless integration of fashion and art, offering an immersive glimpse into the house’s Summer Fall 2025 vision.