Loewe Fall/Winter 2025 Campaign

Loewe has unveiled its Fall/Winter 2025 campaign, a compelling “scrapbook of ideas” that merges artistry and craft in a series of intimate portraits. The campaign is photographed by Arnaud Lajeunie and directed creatively by Sarah Bassett, who brings a deeply personal and artistically resonant vision to the collection.

The collection explores tactile surfaces and textile artistry, drawing inspiration from Josef Albers’s “Homage to the Square” and Anni Albers’s woven works. Using surface treatments and textural play, Loewe translates these artistic references into wearable pieces rich with craft and conceptual depth.

The visual storytelling features a diverse cast including brand ambassador Jiang Qiming, alongside actors Lesley Manville, Felix Kammerer and Raffey Cassidy. Their portraits highlight the collection’s nuanced textures while reflecting Loewe’s ongoing dialogue between art and fashion.

Key pieces include updated versions of Loewe’s signature Puzzle, Madrid, Flamenco and Amazona bags, as well as accessories such as Collage and Shield Mask sunglasses. Footwear ranges from Toy mules and Comic sandals to Ballet runners, each reflecting the campaign’s artisanal focus.

This campaign also continues Loewe’s commitment to community engagement by supporting Les Foyers de Tambacounda, a women’s center in Senegal. The initiative funds a sewing collective, an art program and a recycling project, all rooted in craft and sustainability.

As Jonathan Anderson’s final collection for Loewe, the campaign is both a farewell and a celebration of his era at the house, encapsulating his legacy of material experimentation and meaningful collaborations.