Miley Cyrus Becomes the First-Ever Face of Maison Margiela

Maison Margiela A/W 2025 campaign featuring Miley Cyrus, photographed by Paolo Roversi. Courtesy of Maison Margiela

Maison Margiela has unveiled its Autumn/Winter 2025 Avant-Première Collection, marking a significant departure from its tradition of anonymity by featuring Miley Cyrus as the first-ever celebrity face of the brand. This collaboration signifies a new chapter for the Parisian house, known for its avant-garde designs and commitment to deconstruction.

Captured by renowned photographer Paolo Roversi, the campaign presents Cyrus in a series of striking portraits that embody the core codes of Maison Margiela. In one of the most daring images, Cyrus appears nude, adorned only in white body paint, a nod to the brand’s iconic "bianchetto" technique, which involves overpainting objects to reveal the passage of time beneath. This artistic choice underscores the campaign's theme of transformation and unity between the artist and the fashion house.

The collection itself emphasizes deconstructed tailoring and inverted garment structures, utilizing pre-worn aesthetics to symbolize sustainability through visible wear and repair. Cyrus's portrayal in the campaign reflects these themes, showcasing garments that carry visible signs of use and age, aligning with Margiela's ethos of storytelling through fashion.

This collaboration not only highlights Miley Cyrus's evolution as an artist but also marks a pivotal moment in Maison Margiela's history, bridging the worlds of music and fashion in a bold and innovative way.