Rosalía Turns Up the Heat for Calvin Klein’s First Undergarment Campaign

When Rosalía steps into a Calvin Klein frame, it isn’t just styling, it’s magnetism in motion. This season, the Grammy winning artist makes her debut in the brand’s storied underwear campaign, and she does it her way, smoldering, fearless, and thrillingly unexpected.

Photo: Carlijn Jacobs

Photographed by Carlijn Jacobs, the campaign unfolds like a dreamscape that dances between boldness and intimacy. Rosalía lounges in a sleek black bra and panties, submerged in a bathtub, and shares a striking moment with an albino snake, edgy, surreal, undeniably Rosalía. These iconic visuals shift the terrain of genius photography, reminding us that underwear campaigns can still shock, beguile, and inspire.

Photo: Carlijn Jacobs

In her exclusive to PEOPLE, Rosalía captures the moment in two sentences brimming with joy. “I’ve always wanted to do this… CK campaigns are ICONIC.” She lights up the campaign not just with her presence, but with her devotion to the artistry behind it.

Photo: Carlijn Jacobs

Photo: Carlijn Jacobs

She's draped in Calvin Klein’s Icon Cotton Modal, Heritage Cotton, and Perfectly Fit lines, labels reimagined through her confident glow. But this campaign doesn’t just sell undergarments, it sells an attitude: unapologetic, empowered, and utterly alive.

Photo: Carlijn Jacobs

In partnering with Calvin Klein, Rosalía steps into the legacy of legendary faces from Kate Moss to A$AP Rocky while carving her own unforgettable place in the brand’s history. This is not just a campaign, it’s an anthem of strength, sensuality, and creative courage.