Louis Vuitton Launches La Beauté with Pat McGrath

Photo: Steven Meisel / Courtesy of Louis Vuitton

Photo: Steven Meisel / Courtesy of Louis Vuitton

Louis Vuitton has officially launched La Beauté Louis Vuitton, its first full-scale makeup collection and the creative force behind it is none other than Dame Pat McGrath.

Pat McGrath photographed by Steven Meisel / Courtesy of Louis Vuitton

Known as the most influential makeup artist of our time, McGrath brings her vision of color, texture and drama to a brand that defines luxury on a global stage.The collection is far from ordinary. It opens with fifty five lipsticks, ten tinted balms and eight eyeshadow palettes, each designed not only for beauty but as objets d’art. The packaging, created by industrial designer Konstantin Grcic, is sculptural, futuristic and made to be treasured. In true Vuitton spirit, the cases are refillable, extending the legacy of timeless craftsmanship into beauty. The products are infused with delicate floral notes by master perfumer Jacques Cavallier Belletrud, tying makeup to the heritage of fragrance and creating a multisensory experience.

This is more than a product launch, Louis Vuitton is aligning itself with the artistry of beauty at the highest level. McGrath’s involvement ensures that every lipstick and palette is created with intention, imagination and a couture sensibility. The brand is not just selling makeup, it is selling the aura of Louis Vuitton in a new form, one that you can carry on your lips, your skin, your eyes.

The arrival of La Beauté also shifts the conversation about luxury beauty. In an oversaturated market of collaborations and quick trends, Vuitton is positioning itself at the intersection of heritage and innovation. Every detail, from the refillable design to the storytelling in the campaign, reflects a desire to create lasting icons rather than fleeting hype. With Pat McGrath at the helm, La Beauté Louis Vuitton feels destined to redefine the beauty landscape. It is collectible, aspirational and deeply tied to the culture of fashion. It is beauty as an extension of fashion and fashion as an extension of identity.